Why the Phoenix?

People often ask:

"What made you choose Phoenix as a business name?"

The mythology of the Phoenix seemed to fit what I was looking for.  The cycle of rebirth from ashes symbolises our triumphs in life. As it is said "success is just getting back up one more time than you fall". Life is a journey, and I intend to help my clients travel it with confidence and passion.

The Phoenix Myths

Although it's a common legend among many ancient civilizations, the origin of the Phoenix Myth is attributed to the Egyptians. A civilization that was obsessed with eternal life.

Phoenix is the Greek name given to a mythological bird offered in sacrifice to Ra, god of the Sun in ancient Egypt .  This bird was similar to an eagle and possessed a splendid golden-red plumage that made it look like it was wrapped in flames.  In some versions, The Phoenix was shown in flames rather than in feathers.

The Phoenix lived in Arabia .  According to the legends only one Phoenix lived at one time and lived for 500 years.   At the end of its life-cycle, the Phoenix built a nest as it was dying and set the nest on fire and was consumed by the flames.  After its death, a new Phoenix would then arise from the ashes and the new Phoenix was reborn.  This cycle was repeated over and over. 

The Phoenix was the symbolic representation of the death and rebirth of the sun.